TikTok’s brief videos may work well for our short-attention spans AFP via Getty Images
Video app
IT HAS rejuvenated the music industry and given birth to a new generation of celebrities, including the likes of Charli d’Amelio, a 15-year-old social media personality and dancer. More than 3 million people a day downloaded video app TikTok in January, according to tracking company Sensor Tower. Its rise to become one of the big beasts of social media has been remarkable, so how did TikTok do it?
The app, which people use to share short videos, often…
