Social media users can be exposed to highly targeted political adverts Rawpixel.com/Shutterstock
Artificial intelligence could be used to present precisely targeted messages to voters at scale, boosting the power of online political campaigns.
Microtargeting – the use of online data to tailor messaging to individuals – has been used to powerful effect in past elections and became the focus of a 2018 scandal when journalists exposed the work of political consultancy firm Cambridge Analytica in the US and other countries.
“When…
