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Supercommunicators review: Learning how to change deeply held beliefs

In Charles Duhigg's new book, we discover why some people are great at getting others to alter entrenched views, where conversation fits in and how neuroscience underpins it all

By Alison Flood

21 February 2024

HOUSTON, TEXAS - MAY 28: An attendee of the National Rifle Association (NRA) annual convention argues with gun control advocates outside of the George R. Brown Convention Center on May 28, 2022 in Houston, Texas. The annual National Rifle Association convention comes days after the mass shooting in Uvalde, Texas which left 19 students and 2 adults dead, with the gunman fatally shot by law enforcement officers. (Photo by Brandon Bell/Getty Images) — A member of the US National Rifle Association argues with gun control advocates in Texas, 2022
Brandon Bell/Getty Images

Supercommunicators
Charles Duhigg (Cornerstone Press)

WHAT happens when you put dozens of gun-control activists and gun-rights advocates in a room together and leave them to talk?

Writer Charles Duhigg’s new book Supercommunicators: How to unlock the secret language of connection takes us inside that room as he introduces us to the potential power of conversation through his riveting stories. We also meet the antivaxxers who are persuaded by a doctor to vaccinate their kids,…

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