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Filterworld review: Are algorithms staging a cultural takeover?

From music playlists to what we eat or who we date, we are accidentally outsourcing our cultural tastes and personal desires to homogenising feeds, argues Kyle Chayka in his new book

By Alex Wilkins

24 January 2024

2C72973 Boy sitting on a bridge with his smartphone in his hand. Violet light effect with a light saber in lightpainting.

Just finding out more about a book or film may help resist the algorithms operating in our world

Bruno Giuliani/Alamy

Filterworld
Kyle Chayka (Doubleday Books)

IT MAY seem a truism to say that our lives are ruled by algorithms – doomscrolling and filter bubbles have entered the lexicon – but have we really collectively reckoned with how they have transformed our culture and personalities?

In Filterworld: How algorithms flattened culture, Kyle Chayka, a staff writer at The New Yorker magazine, argues convincingly that the shift towards algorithmically curated feeds, used everywhere online from Instagram…

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